REVERB_REVIEWS: Lost In Japan ‘Don’t Wanna Let Go‘ video single

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Lost In Japan’s debut EP, Ghost & The Wolf, is well into its first year now. The release was highly anticipated among their expanding local fanbase and made an awesome first entry for the London band and it’s been keeping us going ever since. At the same time, however, it left us wanting more. Every once in a while, they’d hit us with a new track at some of their live performances, which helped scratch that itch. Rejoice – the wait for a new single is finally over!

The boys just dropped a new track, “Don’t Wanna Let Go”, at the beginning of April. It’s fun, catchy and carries that feelgood vibe you can’t help but get lost in. It also demonstrates how much their musicianship and chemistry have grown since the release of their E.P. in 2017.

The video for “Don’t Wanna Let Go”, released last Friday, keeps up with the pace. It begins with a brief intro featuring a talent agent (played by Darryl Procter) coming in to watch a Lost In Japan audition. Having never heard them before, he’s not quite sure what he’s in for. As the song begins, the band members are swapped in and out with a revolving door of musicians in an attempt to get that commercial rock star look. Coming to the end of the video, the talent agent exclaims “that’s a hit!” with the original members giving an exasperated response: “Are we good?”

The answer is yes! Not only is it audibly palatable, it’s also an enjoyable watch. The video was shot upstairs at 213 King St (aka the “Novack’s building”) and was professionally directed, filmed and edited by Adam Caplan and Sammy Roach of You might have noticed the video also features cameos of musicians from several local bands such as: Bodhi Jar, Hiroshima Hearts, Averages, Kid Royal, Youngest and Only, Legal Kill and Brighter Green. You can tell just by watching how much of a blast it must have been to make! Not only does it exemplify Lost In Japan’s love for making music, it also showcases their inclusivity, love and support for the local music scene. Like their first EP, this marks a great first video entry for what’s to come.

Lost In Japan, busy as they are, took a few minutes out of their schedule to answer some questions I’m sure we all wanted to know about the making of their first video. Here’s what they had to say:

Reverb: There’s usually a few ideas that get tossed around when it comes to developing the concept for a video. What were some of the other concepts you had in mind for this video?

Lost In Japan: We wanted to tell a story with our song but thought that the message would be too difficult to put into a music video so we decided to still have a story-based concept but, instead, have a totally different idea behind it. We wanted it to be kind of funny so we went with the idea of us being switched out because we didn’t look ‘cool’ enough or our look didn’t match our sound.

Reverb: You could have taken this video in any direction, yet you took a very community-driven approach. What inspired you to do that?

Lost In Japan: We were watching other videos for inspiration for this one and we thought it would be great to have a bunch of local talent in our song so we can kind of share with our fans who we listen to and vice versa. It was such a cool experience because we wanted to also showcase the London scene and wanted people to know that it is doing really well! actually contacted us before about using our song in a promo video so that’s how we got that connection. But, after that promo, they asked us if we would be interested in partnering for a music video. So that was awesome to have that opportunity.

Reverb: You guys are known for being fun and funny. I’m sure the people want to know, so please indulge us. What are some one of the funniest things or antics that took place while filming your video?

Lost In Japan: Glad people think that about us! Honestly, that whole day had a lot going on but we were also pretty tired because we had to get up to film first thing in the morning!

They’ve been making lots of moves. You can follow them on Facebook, Instagram and YouTube.

They’ve got some good tracks too. You can listen to them on their Bandcamp page.


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